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Diary Entries

Dear Diary.....

1942, Billund

Yesterday was a disaster. After the day's work, two of my sons, Karl and Godtfred were playing with some left over wood. I don’t know how but they accidentally set it on fire. However, they did not know this and that night. The factory burnt down. We called the fire-brigade but they couldn't save the factory. I don’t know how things turned out this way. My company was starting to get some rhythm and was making good progress. Then I all went downhill. Maybe I will quit, but I don’t like quitting. If my next attempt at this "Lego" company fails, there won't be much that I can do. I just have to work hard and make sure this works. I need to take care of my four sons and this is the only way I can do it. 

 

Today, my sons and workers began cleaning up the rubble and looking for any remains of the factory. I managed to find a plan for my toy duck but that’s about it. We did manage to salvage some spare wood that survived the fire, however, that was about all that remained.  

 

My next plan is certainly a huge risk. I want to rebuild the factory and resume the production of toys. I know that soon, people will see the potential in out toys and start buying them. I have to try one last time. If I quit now, I won't be able to fund my family needs. Five mouths to feed is a lot but with determination and persistence, I believe that we can get through these trying times together.  

1946, Coppenhagen

Today I saw something that could change the entire Toy industry. While I was at a fair, I saw a new molding machine that had just arrived in Denmark. It was making little plastic bricks and I decided to keep one of them. There is something about these bricks that just fascinate me. I'm not quite sure what just yet but I will keep the bricks until I figure out the potential in them.  

 

I know the main reason the fair was hosted was to show off the molding machine but this brick was something special. I saw something in it. The potential. I knew I could make the possibilities with this thing endless. 

 

After looking at the molding machine, I called Godtfred to ask if we should get it. And he wasn't too sure but I took it as "yes" anyway. I knew that this machine would help us by making plastic toys and maybe even the little plastic bricks I received. 

1954, Billund

Godtfred came back from a business trip in England today and he told me about a man he met on the trip. He was the head of a big shopping mall. They discussed the toy industry for a few minutes until the head brought up a strong point. Toys these days have no system. Our Lego products were ready made and children had no challenges.  

 

Godtfred suggested that we put a system into Lego. Instead of giving them the models, we give them the pieces and the instructions. That way, there imagination would be tested and im sure they will start building structures out of their own creativity. 

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